Unit 32: Designing Idents for Television & Unit 34: 2D Animation Production Evaluation
The purpose of Television Idents is usually to help establish and to promote the channel brand identity, along with helping the viewers to identify the channel as they usually appear before a show starts. It also reflects/ establishes the channel's ethos. The target audience is targeted and reflected through Idents, therefore it helps the audience to connect to the channel. Additionally, they help to fill gaps in the schedule and to maintain the continuity of the broadcast schedule. As well as providing imagery for the announcements that appear during the credit roll of a show.
The typical design features of an Television Ident includes, a logo, colour scheme, tone, duration, text based vs image based. A logo is very important factor of an ident as it is what lets us know what channel it belongs to. The colour scheme is part of their brand identity as it each channel has a different colour scheme that separates them from each other. Tone is also something that needs to be considered seriously when making an ident as every channel has an different audience so, it needs to match with their audience and the type of shows that they show for example, since ITV3 is aimed at adults and shows programs that are usually of a thriller, mystery genre, if they made a bright bubbly type of ident for their channel it would spoil the atmosphere of the drama.
The opportunities that Television Idents allow is that, it can be used to showcase creative talent of new and existing artist as they given a great amount of creative freedom, within the given guidelines. Some channels allow audience participation through their idents and this enables them to grow fond of the channel as they are able to communicate with the channel. An example of this would be CiTV as it allows their viewers to part take in a ident competition. They let their audience submit their own drawing versions of the ident, which follows the style of their original idents and they pick the ones that they like then, turn them into a animated ident and show them on their channel with the name of the children. Also, unlike Break Bumpers which only appear on commercial channels, Idents are generally shown on every channel.
The limitation of Television idents would be the duration as they usually last for about 15 seconds or so. Therefore, you would have to keep them short and memorable. This makes it hard for the artist to fully deliver their message as they won’t be able to fully express their message across. It also hinders the artist’s creativeness as they won’t be able to explore as much as they would like to as they have to keep within the given duration. Typography is also the other thing that will be a limitation as you would have to keep the text short due to the duration.
2D animation techniques have evolved a lot during the past years. The traditional techniques such as flick book, cell animation, hand drawn rotoscoping, drawn on film, photographic stills were handmade and didn’t need a computer to view it as the viewing system was connected to an electric source which would make it film run continuously. But now, due to better and advanced technology we can produce 2D animations through digital techniques such as 2D bitmap graphics and 2D vector graphics.
The pioneers of the above techniques were great people like Joseph Plateu, who invented the Phenakitoscope; William Horner – the creator of Zoetrope; Emile Reynanud – the inventor of Praxinoscope; Thomas Edison – the man behind the Kinetoscope; Edward Muybridge – he took pictures of humans and animals in motion; Lumiere brothers – the inventors of Cinematography.
The developers of the above techniques include well known company and people like Walt Disney – they are widely known for their animations and are still releasing animations, Hannah Barbera Production – an American animation studio that took over the industry for decades and made great cartoons like the Flinstones, Yogi Bear, Top Cat, etc. Warner Bros – their most famous animation was the Looney Tunes, Norman McLaren – an Canadian animator, Len Lye – he was known for his contemporary work such as Monty Pyhton, Yellow Submarine, A Scanner Darly and Persrpolis.
The planning that I undertook during the preparation of producing my Television Idents was the proposal. It includes a shot list of the 3 animation, a CiTV audience mood board, background information about the channel, target audience and the channels ethos, a brief description of the 2 animations, a equipment list to show the equipment's that I will be using, the technique that I will be using to produce my animation and the cons of the animation techniques.
The purpose of Television Idents is usually to help establish and to promote the channel brand identity, along with helping the viewers to identify the channel as they usually appear before a show starts. It also reflects/ establishes the channel's ethos. The target audience is targeted and reflected through Idents, therefore it helps the audience to connect to the channel. Additionally, they help to fill gaps in the schedule and to maintain the continuity of the broadcast schedule. As well as providing imagery for the announcements that appear during the credit roll of a show.
The typical design features of an Television Ident includes, a logo, colour scheme, tone, duration, text based vs image based. A logo is very important factor of an ident as it is what lets us know what channel it belongs to. The colour scheme is part of their brand identity as it each channel has a different colour scheme that separates them from each other. Tone is also something that needs to be considered seriously when making an ident as every channel has an different audience so, it needs to match with their audience and the type of shows that they show for example, since ITV3 is aimed at adults and shows programs that are usually of a thriller, mystery genre, if they made a bright bubbly type of ident for their channel it would spoil the atmosphere of the drama.
The opportunities that Television Idents allow is that, it can be used to showcase creative talent of new and existing artist as they given a great amount of creative freedom, within the given guidelines. Some channels allow audience participation through their idents and this enables them to grow fond of the channel as they are able to communicate with the channel. An example of this would be CiTV as it allows their viewers to part take in a ident competition. They let their audience submit their own drawing versions of the ident, which follows the style of their original idents and they pick the ones that they like then, turn them into a animated ident and show them on their channel with the name of the children. Also, unlike Break Bumpers which only appear on commercial channels, Idents are generally shown on every channel.
The limitation of Television idents would be the duration as they usually last for about 15 seconds or so. Therefore, you would have to keep them short and memorable. This makes it hard for the artist to fully deliver their message as they won’t be able to fully express their message across. It also hinders the artist’s creativeness as they won’t be able to explore as much as they would like to as they have to keep within the given duration. Typography is also the other thing that will be a limitation as you would have to keep the text short due to the duration.
2D animation techniques have evolved a lot during the past years. The traditional techniques such as flick book, cell animation, hand drawn rotoscoping, drawn on film, photographic stills were handmade and didn’t need a computer to view it as the viewing system was connected to an electric source which would make it film run continuously. But now, due to better and advanced technology we can produce 2D animations through digital techniques such as 2D bitmap graphics and 2D vector graphics.
The pioneers of the above techniques were great people like Joseph Plateu, who invented the Phenakitoscope; William Horner – the creator of Zoetrope; Emile Reynanud – the inventor of Praxinoscope; Thomas Edison – the man behind the Kinetoscope; Edward Muybridge – he took pictures of humans and animals in motion; Lumiere brothers – the inventors of Cinematography.
The developers of the above techniques include well known company and people like Walt Disney – they are widely known for their animations and are still releasing animations, Hannah Barbera Production – an American animation studio that took over the industry for decades and made great cartoons like the Flinstones, Yogi Bear, Top Cat, etc. Warner Bros – their most famous animation was the Looney Tunes, Norman McLaren – an Canadian animator, Len Lye – he was known for his contemporary work such as Monty Pyhton, Yellow Submarine, A Scanner Darly and Persrpolis.
The planning that I undertook during the preparation of producing my Television Idents was the proposal. It includes a shot list of the 3 animation, a CiTV audience mood board, background information about the channel, target audience and the channels ethos, a brief description of the 2 animations, a equipment list to show the equipment's that I will be using, the technique that I will be using to produce my animation and the cons of the animation techniques.