In this Ident we see a pack of wolves running on the forest during a full moon at night which then ends with a wolf howling on a rock.
Colour Scheme
The colour scheme seems to be mainly focused on white as the moon, which was shown in a close up shot during the beginning is white. Along with the howling wolf that was shown in a close up shot then zoomed out to show its surrounding which included of white tree, white bird and white rock.
The other colour that was shown in the animation was Grey but in different shades. The grey was used to match with the tone of the animation and to give off a gradient effect. Using this colour also enables them to make their primary colour the main focus as that is what they want the audience to mainly notice.
Style and/or Animation Techniques
The animation technique that was used in this ident is also 2D animation as they give off an paper feel. The style of animation is Stop Motion as it looks like the characters and contents were made out of paper and were photographed then brought to live through editing. This would also fall under the Analogue style as they were handmade and photographed frame by frame.
Target Audience
The target audience for this animation appears to be Adults because of the mood of the ident and due to the voice of the female commentator. The commentator seemed to be speaking in an elegant form of speech. The mood of the ident was dark and mature as it was set in a forest during night time and since it featured wolves as well. If it were a kids channel wolves wouldn’t have been featured as they are associated to be scary and bad people to kids.
Channel Ethos
The channel’s ethos is to entertain their audience by providing good quality narrative shows.
Colour Scheme
The colour scheme seems to be mainly focused on white as the moon, which was shown in a close up shot during the beginning is white. Along with the howling wolf that was shown in a close up shot then zoomed out to show its surrounding which included of white tree, white bird and white rock.
The other colour that was shown in the animation was Grey but in different shades. The grey was used to match with the tone of the animation and to give off a gradient effect. Using this colour also enables them to make their primary colour the main focus as that is what they want the audience to mainly notice.
Style and/or Animation Techniques
The animation technique that was used in this ident is also 2D animation as they give off an paper feel. The style of animation is Stop Motion as it looks like the characters and contents were made out of paper and were photographed then brought to live through editing. This would also fall under the Analogue style as they were handmade and photographed frame by frame.
Target Audience
The target audience for this animation appears to be Adults because of the mood of the ident and due to the voice of the female commentator. The commentator seemed to be speaking in an elegant form of speech. The mood of the ident was dark and mature as it was set in a forest during night time and since it featured wolves as well. If it were a kids channel wolves wouldn’t have been featured as they are associated to be scary and bad people to kids.
Channel Ethos
The channel’s ethos is to entertain their audience by providing good quality narrative shows.